I've never tried meal replacements before but was looking to lose weight whilst still getting the nutrients my body needs, and being a vegetarian, something high in protein was a priority, this stuff ticked all the boxes. I had the recommended measurements mixed into water, one for breakfast, one for lunch, which surprisingly kept the hunger at bay and then had a healthy, nutritious dinner. I've only been on this diet for a couple weeks but I'm definitely noticing results already. Flavour is alright (I've only tried chocolate so far), having never tried anything like this before it did take a little getting used to, I found using half soy milk, half water, a pinch of salt (helps nutrilise the artificial sweetener taste) and a spoon of instant coffee made it a lot more palatable with minimal calories added. Overall, I'm pretty happy with this product and will be purchasing again.